10th anniversary of the iPhone: Axway surveys consumers to find the future of smartphones

June 28, 2017

With the growing speed of technological advancement, smartphones have become an essential component of our daily performance. As the whole world continues to experience this transformation in today’s digital era, our needs become increasingly more sophisticated.

Shipments for smartphones are expected to reach almost 1.9 billion by 2018, a tenfold increase from the amount of shipments in 2009. This means that by 2017, an estimated 31 percent of the world’s population will have a smartphone, a figure that was at less than 10 percent in 2011.1

The revolutionary iPhone is celebrating its 10th anniversary this week. Axway has taken this opportunity to partner with global research firm RDI to conduct a consumer survey that examined the role smartphones play in our lives and how consumers would like to see the smartphone evolve in future. The survey of 1,200 U.S. smartphone owners was fielded online and respondents were screened to ensure they own a smartphone and are between the ages of 18 and 60.

The results provide interesting insights – and a few surprises - as brands look to continue to enhance the mobile experience. Take a look at our infographic, here. The results range from security to battery life to lifestyle, all revealing compelling stats around what owners are doing on their smartphones and the importance of mobile experiences.

To meet the growing needs of the consumer and to survive and thrive among the competition, smartphones are going to get even smarter in future. What's more, they're going to change the way we experience the actual world, transforming our surroundings into an ever-connected, informational environment.

1. “Global smartphone shipments forecast from 2010 to 2021”, Statista, 2017, https://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/


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