IDC’s Jerry Brown explains the role of CX networks in delivering value-based digital transformation

In this study, IDC interviewed over 600 senior executives in IT, digital and customer experience roles, in the largest enterprises around the globe, to uncover the facts about a key new technology trend called 'Customer Experience Networks'. Key Summary Points backed by data in the research include: · There is a direct link between investments in CX Networks and business benefits. · Omnichannel is not enough · CX is a board level agenda item · API’s are shifting to be seen as value based business solutions and to serving the wider ecosystem The drive of the report is for those late adopters and laggards in Customer Experience Networks to “GET ON BOARD” with Customer Experience Networks with data on the business benefits to back doing so. 61% of large enterprises currently operate CX Networks or plan to. Quoting the report “This should concern those 38% of organizations that neither operate nor plan to operate CX networks.”. Further quoting the report “CX Networks are a source of sustainable competitive advantage, business value, and are a strong defense system against digital disruptors.” Access the research here: http://axway.idciview.net/. To learn more about Customer Experience Networks: https://www.axway.com/cxn
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