The data explosion we are experiencing is creating more sophisticated customers with new and ever increasing expectations. Business users are looking to innovate on and capture these digital opportunities. To support this push toward revenue generating digital services business unit leaders are turning their attention on how to respond faster in order to capture new digital business opportunities before the competition. Developers are quickly designing new digital products and services and looking to quickly integrate these new applications and services with backend core business systems. Legal departments understand the need to move quickly and capture these opportunities but want to ensure the enterprise minimizes risk and ensures governance and compliance. Marketing leaders are looking to leverage all this data and better understand their customers.
This data is not just coming from traditional sources of employees, partners and customers but the majority of new data will be arriving from the over 6 billion connected “internet of things” including such devices as embedded apps in autos, wearable devices and sensors.
This new digital world and the need to integrate “things”, “mobile apps” and “web apps” is resulting in the need for pervasive integration. Many new integration flows will be developed outside of control of IT and our own research shows that by 2019 60% of enterprises will be adopting APIs for their digital initiatives.
Integration approaches need to evolve to not only support traditional integration specialists but also “ad-hoc” or “citizen” integrators. This larger pool of technical resources typically does integration involving systems of differentiation or innovation; for example, mobile applications, online marketing and digital commerce applications.
Can your existing B2B/EDI integration infrastructure support the demands of today’s digital economy and the shift to “Integration as a service” model?
In a recent study on the state of B2B integration managed services market, Ovum Consulting highlights that changes in customer expectations and stringent regulatory compliance mandates are driving major B2B integration infrastructure modernization initiatives. They also point out that many organizations are looking to take advantage of cloud B2B integration services in order to keep pace. One of the key findings in the report found that cloud-based B2B integration managed services can reduce operating costs by 30% to 40%. Click here to download the Ovum B2B Integration Managed Services Provider Profiles research report which also recognizes Axway as a key B2B integration managed services provider.
If B2B integration platform modernization is on your horizon and you would like to learn more about how Axway Digital B2B Integration Services and the Axway AMPLIFY™ platform enables the secure integration foundation to unleash data securely from anywhere to help innovate and open the door to new business opportunities, click here to learn more.