In order to thrive in an extremely competitive market, retailers need to make use of new technology to leverage their data sources, connect to their entire ecosystem, and provide a seamless customer experience. To do this, retailers can integrate customer touch points into a seamless storefront that leverages data to offer an immersive, digital shopping experience.
Via different type of Application Programming Interfaces (APIs), retailers can create a consistent, captivating consumer experience with a multi-channel strategy by targeting and tracking “connected consumers” across web, mobile and social media platforms.
Read also: Why do you need API technology in retail
The French major equipment rental retailer, Kiloutou has built its digital transformation strategy around APIs, making them available to an entire ecosystem of customers via apps to instantly check prices and change their rental duration. And for reuse by startups and web agencies, as well as to their suppliers for tracking and monitoring SLAs making sure to provide a seamless digital shopping experience for its customers.
Kiloutou overcame the digital transformation biggest hurdle in making the CIO department become a service provider to the ecosystem and an accelerator to digital projects.
Learn from Kiloutou, the 4th largest European rental company and a major player in the rental of equipment in France, how the company leveraged Axway AMPLIFY API Management to quickly streamline digital projects and create smooth and intelligent digital shopping experiences.
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